# **American Apparel: Fashionably Sustainable** With increased awareness about the environmental and social hazards that textile factories can cause, people want to wear clothes produced with ethics and sustainability. People feel good when they know that their favorite brands treat the workers with dignity and focus on eco-friendly manufacturing. Therefore, American Apparel is becoming a hot brand among environmentally aware consumers. The brand is engaged in a Responsibility program to treat its workers with respect and ensure a safe and healthy work atmosphere. Simultaneously, the company also advances in manufacturing processes that have minimum impact on the planet. American Apparel is a brand that has been working since 1989 to bring the best basics to its consumers. They specialize in producing iconic fashion staples and effortless basics without compromising on responsible operations. The brand believes in taking care of its employees and integrating sustainable solutions into its system. The following are the focus areas that make American Apparel the best among some responsible and eco-friendly brands in the USA. ## Fair Wages and the well-being of workers American Apparel ensures that the workers in all the manufacturing facilities earn more than the minimum wages legally mandated in the industry. The brand believes that the employees have a right to compensation for a working week. Moreover, the compensation should be sufficient to cover their basic needs and some more as a discretionary income. Employees also get free medication, vaccination, transportation, and subsidized meals as part of their overall benefits. The company also assists the workers on a financial level in times of emergency. American Apparel also takes the matter of their workers’ well-being seriously. The factories have free onsite medical clinics with competent doctors and nurses. The clinics provide medical facilities such as vaccinations, pre, and postnatal care, health education, and preventative screenings. ## American Apparel caring for the planet **[American Apparel](https://www.apparelnbags.com/american-apparel/index.htm)** sees that all its factories ensure that they minimize waste and optimize resources. The company constantly seeks advancement and improvements in the manufacturing processes to reduce the negative environmental impact. The manufacturing units treat the wastewater through Biotop, a natural lagoon system, or the biological reactors. The Biotops naturally stabilize the pH in wastewaters and provide a home to 42 animal species in the Dominican Republic and 52 in Honduras, including fish, crocodiles, and native birds. The company prefers to use natural fiber for production. Most of the cotton comes from U.S. fields due to social responsibility practices and strong environmental sustainability. For instance, over 75% of the acreage where cotton grows is irrigated by natural rainwater only. ## American Apparel takes special care of its sourcing. American Apparel uses suppliers and contractors at times for certain products and tasks. The company follows a comprehensive process of assessing the contractors for outsourcing. American Apparel ensures that its suppliers and contractors comply with environmental and labor standards and the company’s Code of Conduct. American Apparel proactively makes sure that all the contractors oblige to international laws, such as WRAP (Worldwide Responsible Accredited Production) and FLA (Fair Labor Association). ## The campaigns and programs for sustainability American Apparel does not want to provide its customers with clothes produced at the cost of people and the planet. In favor of this ideology, the company supports various campaigns. The company responded to the call-to-action in the campaign #WhoMadeMyClothes by Fashion Revolution. By responding to this call to action, the company aims to help the promotion of a global conversation regarding supply chain transparency. All in all, American Apparel brings quality apparel to its consumers. The brand provides clothing that is both comfortable to wear and sustainable for the environment. The brand also offers blank clothing so customers can customize them according to their style. AparelnBags acknowledges the brand’s effort towards sustainable and ethical production of comfort and fashion wear. The online store sports a wide range of American Apparel’s blank and designed collections. No matter who you are and where you are from, ApparelnBags provides basics to fit everyone’s needs and that too at wholesale rates. Use the platform to express yourself through social causes and arts by customizing the blank tees and sweats with your favorite designs and taglines. You can also uplift your marketing campaign by using custom **[American Apparel t-shirts](https://www.apparelnbags.com/american-apparel/t-shirts.htm)** as promotional products. American Apparel provides quality blank clothing for customization, and ApparelnBags provides quality customization services such as printing and embroidery at very reasonable rates.